" Stouffville grower squashes the competition at the Royal Winter Fair Archived at the Wayback Machine". " Giant Vegetable Competition and Show at Kehelland Horticultural Centre ". ^ "The Time is Ripe for Ugly Fruits and Vegetables".^ "Ugly fruit and veggies are making a comeback on US grocery shelves".^ "OkCupid for unwanted fruits and veg: Tech joins the fight against food waste".^ "Milan leads fight against food waste – with ugly fruit and Michelin-starred soup kitchens".^ "Fruits et légumes moches: moins chers et désormais disponibles partout"."Inglorious fruit and veg: We're so aware of looks we won't even eat ugly food". ^ "Wonky fruit to stay on sale in EU".^ " Hints From Heloise: Hairy strings a carrot thing?".^ " Funny Shaped Japanese Watermelons"." Why are some of my vegetables growing into such odd and unusual shapes?". The most notable example occurs in the episode " Beer", in which Baldrick discovers a turnip shaped like a " thingy," giving rise to several jokes throughout the episode. The BBC comedy television program Blackadder contains several jokes relating to the character Baldrick and his obsession with odd-shaped turnips. The popular BBC television program That's Life! mixed investigative journalism with more lighthearted sections, which included items on unusually shaped vegetables. Some organisations run contests in which gardeners enter the largest vegetables that they have grown. Many of these are judged by the ugliness of the vegetable. It is common in some countries to celebrate the diversity of vegetable shapes, with particularly unusual items being entered into competitions. Multiple startups in the US have also been formed to sell and repurpose surplus and oddly shaped produce. Ī similar campaign, "Frutta Brutta", was started in Milan, Italy. In France, the Fruits et légumes moches campaign aims to encourage the purchase of more unusually shaped vegetables and fruits to combat food waste. Changing consumer behaviour Īs of 2015, around 40% of commercially-grown fruits and vegetables are not eaten as they do not meet retailers' cosmetic standards. The main concern for opponents of the proposed legislation was the ethical question of the wastage it would have generated if growers were forced to discard up to 20% of their crop, produce that was nutritionally identical to more regularly shaped specimens. The proposed "uniform standardisation parameters" would have applied to straight bananas and curved cucumbers, as well as to more extreme cases such as carrots with multiple "legs", or fused fruit. In the European Union, attempts to introduce legislation prohibiting the sale of misshapen fruit and vegetables were defeated. Root vegetables, especially those such as carrots and parsnips, will naturally grow around or avoid obstacles in the soil such as small stones and other foreign objects to prevent damage to the developing root, resulting in a wide variety of different shapes. Using similar techniques, growers have also created more complex shapes of watermelon, including dice, pyramids, and faces. The square-shaped watermelon was intended to make the melons easier to stack and store, but because the melons must be picked before they are ripe they are inedible the cubic watermelons are also often more than double the price of normal watermelons. In Japan, farmers of the Zentsuji region found a way to grow square watermelons by growing the fruits in glass boxes and letting them naturally assume the shape of the receptacle. The unusual shape can also be forced upon the vegetable. Pumpkins being grown into Mickey Mouse shapes at The Land pavilion at Epcot in Florida.
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